Social Subscription

Subscription models shift to include more interaction

Implications - As competition in the world of multimedia subscriptions increases, music streaming services are searching for new ways to set themselves apart. Recognizing that listening to music has become a profoundly social experience, many services are opting to increase interaction, either between members, between artists and fans, or between brands and consumers. The success of this method reveals that consumers are regarding streaming services almost as a next-generation social network.
SCORE: 4.6
Mild Top 6 Examples: 2,087 Total Clicks Nov 14 - Nov 15
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Consumer Insight Topics: TechMobileMultimedia
Brand-Based Soundtracks - This Service Lets Brands and Retailers Control Their Store Playlists
SCORE: 5.1
Warm 506 Clicks Pub: Jun 24, 15
Brand-Based Soundtracks
This Service Lets Brands and Retailers Control Their Store Playlists
‘Soundtrack Your Brand’ is a new service that allows brands and retailers to control store playlists through Spotify. The idea behind the business is largely to help retailers ensure... [More]
Personalized Music Platforms - Samsung's Music Milk Provides a Custom Listening Experience
SCORE: 5.6
Warm 374 Clicks Pub: Jun 30, 15
Personalized Music Platforms
Samsung's Music Milk Provides a Custom Listening Experience
Music Milk is a subscription music streaming service that’s available to US-based Samsung customers that gets synced with a user’s existing Samsung account, so a listener’s history... [More]
Trailblazing Music Subscription Services - Bandcamp Enables Bands to Maintain Subscription Services
SCORE: 5
Mild 641 Clicks Pub: Nov 28, 14
Trailblazing Music Subscription Services
Bandcamp Enables Bands to Maintain Subscription Services
Bandcamp, the web service that was originally designed to help musicians sell their music online, will soon be offering subscription services that artists can leverage to set prices for their music,... [More]
Messenger Music Services - The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
SCORE: 4.3
Mild 194 Clicks Pub: Jun 30, 15
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
LINE Music was recently launched in Japan as a new kind of on-demand music streaming service that’s integrated with the existing LINE messenger app. This makes it extremely easy for users to... [More]
Mobile Music Streaming Promotions - This Package Includes Access to Guvera's Music Streaming Service
SCORE: 3.8
Untested 252 Clicks Pub: Nov 6, 15
Mobile Music Streaming Promotions
This Package Includes Access to Guvera's Music Streaming Service
Virgin Mobile is now offering a unique promotion that gives consumers access to Guvera’s music streaming service. The popularity of platforms such as Spotify and Apple Music demonstrate that... [More]
Comprehensive Music Services - Apple Music Will Stream Music and Boost Artist-Fan Interaction
SCORE: 1.7
Untested 120 Clicks Pub: Jun 9, 15
Comprehensive Music Services
Apple Music Will Stream Music and Boost Artist-Fan Interaction
Apple Music is a three-part service, developed as part of the company’s recent acquisition of Beats, that includes a music service, all-new 24/7 radio station and a new way for musical artists... [More]