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Gap Store in San Francisco Lets Customers Choose In-Store Music

By: Katherine Vong - Published: • References: rollingstone & racked
One thing you can bet on during the holiday season is traditional holiday music blaring from the speakers of virtually every retail establishment you visit. However, this is going to change at the Chestnut Street Gap store in San Francisco. This particular Gap has partnered with music-streaming app Roqbot to allow customers the ability to choose the songs they want to hear while shopping in the store.

Customers at this Gap store in San Francisco will get to choose from Roqbot's six-million-song catalog and select the songs they want to hear using their smartphones. Shoppers can also vote on the different song choices available, which will impact the queued selections, says The Rolling Stone. The song queue may also change depending on the time of day and individual preferences -- for instance, the app may look at your previous Facebook favorites and your music library in your phone.

While this innovative music feature is currently available at the Chestnut Street Gap store in San Francisco for the holidays, depending on its success, there are plans to expand it to other locations across the United States in 2012. Stats for Crowdsourced Shopping Playlists Trending: Older & Mild
Traction: 1,621 clicks in 142 w
Interest: 0.8 minutes
Concept: Gap Store In San Francisco
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
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