Superstar

From Musical Retail Displays to Interactive Storefronts

By: Laura McQuarrie - Published:
Part of what makes these dynamic retail displays so intriguing is that they require some level of interaction from the consumer. Whether it's some kind gesture needed to activate a touchscreen interface or an in-store vending machine that requires button-pushing, these displays captivate the interests of shoppers and encourage a deeper connection with a product or brand.

Although digital displays can seem quite impersonal, these interactive displays cover a range of merchandising ideas and storefront displays, helping customers make better connections with anything from beer to makeup. Naturally, interactivity opens up the opportunity for customization, which can make the whole shopping experience much more personal as well. A great example of this is ModiFace's Augmented Reality Makeup Mirror, which is now making its debut at Sephora.