Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Backstage Loyalty Programs

Air Miles' Stage Pass Entices Millennials with Concerts, Events & Perks

— June 29, 2015 — Business
In partnership with Live Nation Canada, Air Miles launched 'Stage Pass,' a new initiative geared towards delivering exclusive discounts, concert tickets, perks and other VIP experiences in exchange for dream miles earned.

The engaging new program is set to increase enrollment in younger members by offering reserved ticket access to music shows for artists like One Direction and Ariana Grande. Stage Pass also promises "social media surprises" for Air Miles collectors who follow the brand on Instagram, Facebook and Twitter.

As it stands, the majority of Air Miles' existing members are not Millennials or Centennials, but this could quickly change with the introduction of Stage Pass, since many young consumers value collecting experiences over products—especially if these exclusive experiences are heightened by the dreaded "fear of missing out."
Trend Themes
1. Experiential Loyalty Programs - Air Miles' Stage Pass taps into the growing trend of experiential loyalty programs by offering exclusive concert tickets and VIP experiences in exchange for dream miles.
2. Targeting Millennials - The introduction of Stage Pass aims to attract younger members, as Air Miles recognizes the value Millennials place on collecting experiences over products.
3. Social Media Integration - Stage Pass leverages social media platforms like Instagram, Facebook, and Twitter to surprise and engage Air Miles collectors, showcasing the trend of integrating loyalty programs with social media.
Industry Implications
1. Loyalty Programs - The success of Stage Pass demonstrates the potential for disruptive innovation and growth in the loyalty program industry, particularly in offering experiential rewards.
2. Concert Ticketing - Stage Pass disrupts the concert ticketing industry by providing reserved ticket access to popular music shows, appealing to music-loving Millennials.
3. Social Media Marketing - Air Miles' integration of social media into its loyalty program highlights the potential for innovation and growth in the social media marketing industry, particularly for engaging with younger audiences.
4
Score
Popularity
Activity
Freshness