Moving Tracks Combats Obesity By Playing Music When It Senses Movement

By: Corinne Guirgis - May 27, 2015
References: movingtracks.pl & marketingland
For those keen on music and not so keen on exercise, Moving Tracks might be just the incentive you need. In an attempt to combat rising obesity rates at the hands of technology and screen addiction, Running With Heart and design firm Saatchi & Saatchi Poland developed the site which works by lending exclusive access to unreleased songs by popular artist when it senses movement.

Though music when you work out is nothing to sing home about, the site's partnership with Warner Music, Universal and Sony promises real value for fans hoping to stay on top of new releases.

Within the first few weeks of its launch, Moving Tracks has already reached 500,000 people. Though the battle with obesity feels never ending, incentivizing popular Internet activities such as new music streaming with movement is certainly a step in the right direction.