Hellmann's Brasil Finds Recipes Based on What's in Your Fridge

By: Laura McQuarrie - Published: Jun 23, 2014 • References: & adeevee
Sometimes if you've only got a few ingredients in your fridge, the meal options seem pretty uninspiring, but as the ReciTweet campaign from Hellmann's Brasil proves, you have more options than you think. With just nine ingredients in your fridge, it's possible to make over 360,000 recipes. Using this idea as the basis for the campaign, Hellmann's encouraged Twitter users to tweet the ingredients in their fridge with the tag #PreparaPraMim (#PrepareForMe.)

Automatically, the Hellmann's Twitter account would reply back with a recipe using the ingredients mentioned, sourcing from the database. Searching for a recipe online is fairly easy as is, but the ReciTweet campaign makes finding the perfect recipe possible without having to do any kind of research, external app downloads or leave Twitter. Although users will actually have to prepare the personalized meals themselves, most of the prep work has already been taken care of. Stats for Personalized Recipe Campaigns Trending: Older & Buzzing
Research: 1,336 clicks in 100 w
Interest: > 3 minutes
Concept: "hellmann's Brasil"
Related: 73 examples / 56 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: artisan campfire treats, exotic beef flavoring, and messaging app cooking lessons.