Iconic beer brand Budweiser has released a brand new can for 2013, which is shaped like a bow tie. The classy can is a modern and quirky design for the classic American beer brand. The design features a pinched-in middle section so that the can appears to be in two triangular shapes, and looks just like a bow tie when turned on its side.
The prototype for this new modern streamlined can has been in development since 2010. The fragile nature of the aluminium used to create these cans means that it can only be stretched by 10% before it starts to break. This is the 13th beer can design that Budweiser has developed since 1924. They are expected to be on shelves from May 6, 2013.
The downside of these beer cans is that they contain slightly less beer. The good side is, they look good!
Stats for Dapper Beer Cans
Trending: Older & Average
Research: 6,666 clicks in 161 w
Interest: 2.3 minutes
Concept: Beer Brand Budweiser
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: self-deprecating booze ads, charitable booze rebuttal campaigns, and musical magazine campaigns.
Dapper Beer Cans
More Stats +/-
Charitable Booze Rebuttal Campaigns
Self-Deprecating Booze Ads
Musical Magazine Campaigns
Location-Based Brew Branding
Alcohol Can Illuminators