Advancing into Niche Beer Market - Budweiser Chelada


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Going Like Sixty
On: Jan 17, 08
1682 Trends
246 Comments

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Advancing into Niche Beer Market - Budweiser Chelada [Edit]

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Fans of specialty beers should be on the lookout for Budweiser/Bud Light and Clamato Chelada. Latinos have been mixing beer with Clamato juice for decades. Anheuser Busch had an “aha” moment and will be rolling it out nationwide after great success testing the fizzy red cocktail concoction in test markets along the southern U.S. border.

Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. "This is a recipe that combines cultures and flavors," said Ana Vitrano, product manager, Anheuser-Busch, Inc. "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It's la combinacion perfecta!" (stltoday)

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Comments:

I'm a big fan of Chill (one of the few I know) and can't wait to give it a try. Anyone had it?

By: Going Like Sixty on Jan 17, 08 | 1682 Trends | 246 Comments

I've been drinking it for about 6 months now. It's pretty awesome! Great for the "hair-of-the-dog" cure. Almost as good as drinking a Bloody Mary in the morning except without all the effort. It might be just because I'm in the test market, but it's pretty expensive around here... I've paid almost $3 for a can at certain retailers.

By: Sass Mo on Jan 21, 08 | 0 Trends | 1 Comments

thanks for the review. It is out of testing and should be rolling out nationally in US. But I think that price is what they were suggesting1

By: Going Like Sixty on Jan 21, 08 | 1682 Trends | 246 Comments

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