Superstar

Budweiser Chelada

By: Going Like Sixty - Published:   Updated: Apr 7 2011 • References: money.cnn & stltoday
Fans of specialty beers should be on the lookout for Budweiser/Bud Light and Clamato Chelada. Latinos have been mixing beer with Clamato juice for decades. Anheuser Busch had an "aha" moment and will be rolling it out nationwide after great success testing the fizzy red cocktail concoction in test markets along the southern U.S. border.

"This is a recipe that combines cultures and flavors," said Ana Vitrano, a product manager at Anheuser-Busch. "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love." Stats for Advancing into Niche Beer Market Trending: Older & Mild
Traction: 4,083 clicks in 353 w
Interest: 4 minutes
Concept: Advancing Into Niche Beer Market
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: syrian victim portraits, compact spatial abodes, and feeling-detecting wristbands.