From Risque Packaging to Couches Made Out of Cans

By: Jacqueline Parrish - Published: Oct 20, 2009   Updated: Apr 28 2011
Some people say that English is the language of the world, but I would disagree. I think that beer is the language of the world, after all, there are hardly any cultures that don't enjoy a cold one.

These beer bottle innovations cover everything from intense packaging schemes, to interesting things that you can do with your empties.

Implications - By using innovations such as shot-infused beers and risque beer packaging, companies can create unique campaigns to market to their target. Offering unique selling points allows a brand to create a name for itself that will stand out against competitors. Additionally, this can change consumers' perceptions of the brand through reinvention and re-branding.