From Risque Packaging to Couches Made Out of Cans
Published: Oct 20, 2009
Updated: Apr 28 2011
Some people say that English is the language of the world, but I would disagree. I think that beer is the language of the world, after all, there are hardly any cultures that don't enjoy a cold one.
These beer bottle innovations cover everything from intense packaging schemes, to interesting things that you can do with your empties.
These beer bottle innovations cover everything from intense packaging schemes, to interesting things that you can do with your empties.
Implications - By using innovations such as shot-infused beers and risque beer packaging, companies can create unique campaigns to market to their target. Offering unique selling points allows a brand to create a name for itself that will stand out against competitors. Additionally, this can change consumers' perceptions of the brand through reinvention and re-branding.
