Beer For The Blind

By: Jeremy Gutsche - Published: Dec 13, 2006 • References: news.agendainc
Leave it to the Germans to find the only unexploited niche in the beer market: the blind! Dusseldorf's Uerige beer, one of the world's finest, is now releasing new bottles with a braille label. Thus, Uerige has created the first beer for the blind. Blind activist (and beer drinker) Joana Zimmer rejoiced, "You often have no idea what's about to go in your mouth. But with this bottle you are clearly told what it is - and that's fabulous." Stats for Beer for the Blind Trending: Older & Mild
Research: 5,262 clicks in 492 w
Interest: 4 minutes
Concept: Beer For The Blind
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: transient traveler guide books, actor casting apps, and creativity-ensuring cameras.