Beer for the Blind
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BEER FOR THE BLIND
Published: Dec 13, 2006 • References: news.agendainc
Leave it to the Germans to find the only unexploited niche in the beer market: the blind! Dusseldorf's Uerige beer, one of the world's finest, is now releasing new bottles with a braille label. Thus, Uerige has created the first beer for the blind. Blind activist (and beer drinker) Joana Zimmer rejoiced, "You often have no idea what's about to go in your mouth. But with this bottle you are clearly told what it is - and that's fabulous."