Get ready to shed those images you associate with beer; instead of macho men watching sports games or standing around the BBQ, Russian River Brewing Company is introducing a bottled brew that redefines beer in a whole new category of class. Bottled like a fancy champagne, this beer is actually chic!
Stuck with hip and vibrant labels, the Sonoma brewery is bringing the flavours of traditional wine preparation to beer, with production taking place inside wine-seasoned oak barrels.
"Boasting a healthy blend of beer and wine characteristics, the the newly released alesâ€"notably Temptation (blonde ale aged in Chardonnay barrels) and Supplication (brown ale aged in Pinot Noir barrels)â€"are more for sipping than guzzling. We think you'll like pairing the tart Supplication with a spicy steak, and the buttery Temptation with sushi," UrbanDaddy says.
If you love this idea, here's another option:
Chic Wine Beers
More Stats +/-
Socially Marketed Celebrity Fragrances
Workplace Fitness Counters
Intricate Glass Sculptures
Top 100 Design Trends in August
Secure Phone Wallets