Gamer Beer Steins
World of Warcraft: Wrath of the Lich King Collectibles for Drinkers
Implications - In recent years, Online gamers have become one of the most formidable buying blocks in entertainment. One of the best ways a corporation can capitalize on this demographic is by creating products that are integrated or involve popular video games. By affiliating a company with something so consuming, corporations can benefit from consumers who will associate their fun game playing with a brand.