Remember Duff Beer? The official sponsor of Homer Simpson drinking sessions is now available thanks to a Mexican entrepreneur, Rodrigo Contreras DÃaz.
Produced in Jalisco and distributed only via Internet, this limited edition lager beer has been a success, selling over 200 boxes (of 12 bottles each) in two weeks. Each box costs around US$20 plus shipping.
Implications - Target audiences feel a strong connection to pop culture icons and are willing to purchase products that will build upon the relationship of consumer and brand. By creating a realistic product from a pop culture show, businesses are evoking the idea of fantasy amongst the consumers, allowing them to project these fantasies and escape society.
Stats for Cartoon Concoctions
Trending: Older & Buzzing
Research: 12,163 clicks in 506 w
Interest: 4 minutes
Concept: Cartoon Concoctions
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: diy maker laptops, scent-inspired sunglasses, and top 50 brand activations in may.
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