Homer Simpson's Duff Beer Becomes a Reality
Produced in Jalisco and distributed only via Internet, this limited edition lager beer has been a success, selling over 200 boxes (of 12 bottles each) in two weeks. Each box costs around US$20 plus shipping.
Implications - Target audiences feel a strong connection to pop culture icons and are willing to purchase products that will build upon the relationship of consumer and brand. By creating a realistic product from a pop culture show, businesses are evoking the idea of fantasy amongst the consumers, allowing them to project these fantasies and escape society.Stats for Cartoon Concoctions Trending: Older & Buzzing
Traction: 12,084 clicks in 422 w
Interest: 4 minutes Concept: Cartoon Concoctions
Related: 65 examples / 50 photos
Segment: Males, 18-35 Comparison Set: 24 similar articles, including: carnival ice cream containers, preventative prescription psas, and aerial shoe photoblogs.