Apprentice

Homer Simpson's Duff Beer Becomes a Reality

By: Andres Colmenares - Published:   Updated: Apr 14 2011 • References: digitalbox.mx & latinspots
Remember Duff Beer? The official sponsor of Homer Simpson drinking sessions is now available thanks to a Mexican entrepreneur, Rodrigo Contreras Díaz.

Produced in Jalisco and distributed only via Internet, this limited edition lager beer has been a success, selling over 200 boxes (of 12 bottles each) in two weeks. Each box costs around US$20 plus shipping.

Implications - Target audiences feel a strong connection to pop culture icons and are willing to purchase products that will build upon the relationship of consumer and brand. By creating a realistic product from a pop culture show, businesses are evoking the idea of fantasy amongst the consumers, allowing them to project these fantasies and escape society.

Stats for Cartoon Concoctions Trending: Older & Buzzing
Traction: 12,085 clicks in 423 w
Interest: 4 minutes
Concept: Cartoon Concoctions
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: equality-touting campaigns, stuffed soft pretzels, and intimate moment photography.