Dutch's Spirits was designed by Katie Mulligan, and is based off the mob man Dutch Schultz. To keep this gangster style infused in the images for the brand, Mulligan used font that evokes this older time in New York.
Mulligan gives a bit of background on the mob boss on Package Inspiration: "Known for his famous bootlegging operation in the Catskill Mtns, Schultz made his fortune through organized crime. Eighty years later, what was once an illegal clandestine distillery with a sprawling network of tunnels, bunkers, and false chimneys has become an operating business." The flavours available with this brand include items such as Apple Moonshine, Honey Whiskey and Peach Brandy to name a few. Certain bottles even come in an older wooden crate.
Stats for Mob-Based Spirit Branding
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Research: 1,073 clicks in 103 w
Interest: 1.1 minutes
Concept: Dutch's Spirits
Related: 103 examples / 79 photos
Segment: Males, 18-55
Comparison Set: 38 similar articles, including: volcano-resembling packages, royal-inspired tea branding, and whale tail vodka branding.
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