Anheuser Busch Launches BL Lime
By: Going Like Sixty - Published: Feb 14, 2008 Updated: Apr 6 2011 • References: adage
Trendhunter has it's own beer. (almost) According to Anheuser Busch, their new beer BL Lime is aimed squarely at "trendsetters and aspirers." AB looked at the success of Miller Chill beer and is launching beer wars. Their research indicates that consumer demand for the lime and salt flavored, sweeter beer are off the charts.