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Anheuser Busch Launches BL Lime

By: Going Like Sixty - Published:   Updated: Apr 6 2011 • References: adage
Trendhunter has it's own beer. (almost) According to Anheuser Busch, their new beer BL Lime is aimed squarely at "trendsetters and aspirers." AB looked at the success of Miller Chill beer and is launching beer wars. Their research indicates that consumer demand for the lime and salt flavored, sweeter beer are off the charts. Stats for Beer Market Expansion Trending: Older & Average
Traction: 4,222 clicks in 344 w
Interest: 4 minutes
Concept: Beer Market Expansion
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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