Anheuser Busch Launches BL Lime
Going Like Sixty — February 14, 2008 — Lifestyle
References: adage
Trendhunter has it's own beer. (almost) According to Anheuser Busch, their new beer BL Lime is aimed squarely at "trendsetters and aspirers." AB looked at the success of Miller Chill beer and is launching beer wars. Their research indicates that consumer demand for the lime and salt flavored, sweeter beer are off the charts.
Implications - Budweiser is a large beer producer that has had the same target market for a long period of time. Developing new alternatives to their traditional product allows them to grab new consumers and a whole new market. Manufacturers should start looking to create new subsidiaries of their brand that will attract the consumers' interests during a current period of time.
Implications - Budweiser is a large beer producer that has had the same target market for a long period of time. Developing new alternatives to their traditional product allows them to grab new consumers and a whole new market. Manufacturers should start looking to create new subsidiaries of their brand that will attract the consumers' interests during a current period of time.
Trend Themes
1. Alternative Beer Flavors - There is a rising demand for unique and unconventional beer flavors, creating opportunities for breweries to innovate and capture new market segments.
2. Targeted Marketing - Brands can benefit from targeting specific consumer groups with tailored products and marketing strategies to attract new customers and stand out in a competitive market.
3. Exploring New Markets - Established brands can expand their reach by exploring new consumer markets and diversifying their product portfolio to adapt to changing consumer preferences.
Industry Implications
1. Breweries - Breweries have the opportunity to create and market unique beer flavors that cater to evolving consumer tastes and preferences.
2. Consumer Goods - The consumer goods industry can benefit from developing targeted products and marketing strategies to appeal to specific consumer groups and drive sales.
3. Food and Beverage - The food and beverage industry can explore new market segments by offering innovative and unconventional flavors, attracting new customers and creating a competitive advantage.
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