Loah Beer with Lime Focuses on Premium Ingredients and Flavor
Michael Hemsworth — August 13, 2021 — Marketing
References: loah.beer & conveniencestore
The Loah Beer with Lime is being added to the Loah Beer Co.'s lineup of products to provide consumers with a low-alcohol option that doesn't skimp on refreshing, citrus-forward flavor.
The beer features a lime-forward flavor that comes in with a 0.5% ABV, and comes in packs of four, 12 and 24 cans with a cost of £2.50 each. The product responds to the burgeoning low to no-alcohol market that is seeing more consumers reduce or eliminate it from their lifestyle.
Founder Hugo Tapp spoke on the new Loah Beer with Lime saying, "We’re excited to be entering the vibrant low and no alcohol category through the launch of our flagship Loah Beer with Lime. An increasing number of people now take balance and moderation into account when they’re purchasing drinks, whether alcoholic or not - something that lockdown has only accelerated. Loah is all about the upsides and not compromising on flavour, experience, or health goals. As we look to the future, we’re looking forward to continuing to focus on innovation and working towards becoming carbon neutral. We’re extremely proud to have already created a product which uses less energy during brewing and our long term aim is to become the leading sustainable low-alcohol brand in the UK market.”
The beer features a lime-forward flavor that comes in with a 0.5% ABV, and comes in packs of four, 12 and 24 cans with a cost of £2.50 each. The product responds to the burgeoning low to no-alcohol market that is seeing more consumers reduce or eliminate it from their lifestyle.
Founder Hugo Tapp spoke on the new Loah Beer with Lime saying, "We’re excited to be entering the vibrant low and no alcohol category through the launch of our flagship Loah Beer with Lime. An increasing number of people now take balance and moderation into account when they’re purchasing drinks, whether alcoholic or not - something that lockdown has only accelerated. Loah is all about the upsides and not compromising on flavour, experience, or health goals. As we look to the future, we’re looking forward to continuing to focus on innovation and working towards becoming carbon neutral. We’re extremely proud to have already created a product which uses less energy during brewing and our long term aim is to become the leading sustainable low-alcohol brand in the UK market.”
Trend Themes
1. Low-alcohol Beverage - More companies can create low-alcohol beverages that cater to the growing demand for health and wellness products.
2. Citrus-flavored Beverages - Companies can offer more citrus-flavored beverages to cater to consumers who prefer refreshing and tangy drinks.
3. Sustainable Brewing - Beer companies can focus on sustainable brewing processes to meet environmentally-conscious consumers' demands.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has the opportunity to expand its product offerings to include more low-alcohol options.
2. Non-alcoholic Beverages - The non-alcoholic beverage industry can develop more flavorful and refreshing products to cater to consumers' changing tastes and preferences.
3. Sustainable Manufacturing - Manufacturing companies can innovate ways to minimize waste and implement eco-friendly processes to meet consumers' demands for sustainable products.
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