Electro-Lime Cerca de Cerveza is a Refreshing Seasonal Release
Laura McQuarrie — July 29, 2023 — Lifestyle
References: bestdaybrewing & beveragedaily
Electro-Lime Cerca de Cerveza is the first seasonal release from California's Best Day Brewing and it takes the form of a non-alcoholic Mexican-style lager. This new launch from the non-alcoholic beer brand is light and refreshing, and it's a low-calorie sipper that's crafted with fresh lime puree, Motueka hops and sea salt. Notably, the hops used in this non-alcoholic brew are said to have a flavor and aroma that's comparable to tropical limes, which amplifies the citrusy experience.
Touted as "sunshine in a can" by Ron Lindenbusch, Best Day Brewing's Chief Innovation Officer, this non-alcoholic option promises to please the growing number of adults who are joining the sober-curious movement.
Mexican-style cocktails are currently in high demand within the alcohol industry, and this non-alcoholic brew is leveraging this to its advantage—without the alcohol content.
Touted as "sunshine in a can" by Ron Lindenbusch, Best Day Brewing's Chief Innovation Officer, this non-alcoholic option promises to please the growing number of adults who are joining the sober-curious movement.
Mexican-style cocktails are currently in high demand within the alcohol industry, and this non-alcoholic brew is leveraging this to its advantage—without the alcohol content.
Trend Themes
1. Non-alcoholic Mexican-style Lagers - Crafting non-alcoholic versions of popular Mexican-style lagers presents an opportunity for the growing sober-curious movement.
2. Refreshing Seasonal Releases - Introducing seasonal non-alcoholic beverages like Electro-Lime Cerca de Cerveza can cater to consumers seeking unique and refreshing options.
3. Tropical Flavor Innovations - Using hops with tropical lime flavor and aroma in non-alcoholic beers taps into the current demand for unique and citrusy drinking experiences.
Industry Implications
1. Alcohol Industry - Creating non-alcoholic alternatives to popular alcohol-based Mexican-style cocktails can capture a larger market share.
2. Craft Brewing - Craft breweries can explore the potential of producing seasonal non-alcoholic brews to attract more health-conscious consumers.
3. Beverage Manufacturing - Incorporating tropical flavor profiles, like the lime puree used in Electro-Lime Cerca de Cerveza, into non-alcoholic beverages offers a unique selling point.
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