Superstar

The 2014 Chandon Summer Bottle is Playful and Unpretentious

By: Laura McQuarrie - Published: • References: chandon and lovelypackage
For the past two years, the UK's ButterflyCanon has been responsible for developing the designs for the limited edition packaging for the Chandon Summer wines. Since these special edition sparkling wine bottles have been such huge hits in the past, they've teamed up yet again for this summer.

As described by Morgan Robbat, the Brand Director of Chandon, the aim of this year's limited bottle is to "reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments."

This year, the 2014 Chandon Summer packaging is simple and summery, with a playfully unpretentious design that gives off a nautical seaside feel with its graphic waves, stripes, red, white and blue color scheme and inclusion of sailing essentials like anchors.