For the past two years, the UK's ButterflyCanon has been responsible for developing the designs for the limited edition packaging for the Chandon Summer wines. Since these special edition sparkling wine bottles have been such huge hits in the past, they've teamed up yet again for this summer.
As described by Morgan Robbat, the Brand Director of Chandon, the aim of this year's limited bottle is to "reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments."
This year, the 2014 Chandon Summer packaging is simple and summery, with a playfully unpretentious design that gives off a nautical seaside feel with its graphic waves, stripes, red, white and blue color scheme and inclusion of sailing essentials like anchors.
Stats for Summery Wine Bottles
Trending: Older & Warm
Research: 3,303 clicks in 99 w
Interest: 1.8 minutes
Related: 52 examples / 40 photos
Segment: Females, 18-35
Comparison Set: 19 similar articles, including: luxury mobile champagne bars, gold-accented champagne bottles, and poetic pink packaging.
Summery Wine Bottles
More Stats +/-
Gold-Accented Champagne Bottles
Luxury Mobile Champagne Bars
Poetic Pink Packaging
Lambskin and Gold Champagne Bottles
Patriotic Champagne Bottles