The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries

By: Jana Pijak - Apr 16, 2015
References: techtimes & mobilecommercedaily
The Burger King emoji keyboard is a mobile app created in partnership with mobile developer GOLDRUN. Marketing to millennials is no easy feat but the fast food giant proves that they understand what appeals to their younger demographic.

Social media platforms like Instagram to Snapchat have propelled emojis to a new level and are the inspiration behind this innovative fast food marketing strategy. The Burger King emoji keyboard app celebrates the return of the restaurant's Chicken Fries menu item and can be downloaded on iTunes and Google's Play Store.

In today's fast-paced world, mobile communication has replaced face to face interactions and text is slowly being overpowered by fun and expressive icons. Emojis are not only a fun way to communicate but are also a crucial piece in Burger King's millennial marketing strategy.