Kulula Shows How Convenient a Self-Serve Airline Check-In Can Be

By: Laura McQuarrie - Jan 7, 2015
References: kulula & creativeguerrillamarketing
In order to prove that an airline check-in doesn't have to involve frustration and a lot of waiting around in lines, South African airline Kulula set up a series of unmissable stunts in the Cape Town International and O.R. Tambo International Airports.

The #selfservice stunt involved demonstrating that you can check in from the comfort of your bed or the bathtub by creating motor vehicles shaped like these items and wheeling them around the airport terminals. With the campaign message printed boldly on the towels that hung from the tub and the sheets that covered the roving bed, the statement was pretty clear, especially to all of those travelers who were stuck standing in a slow-moving queue.