Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi

By: Laura McQuarrie - Oct 30, 2014
References: tunisietelecom.tn & creativeguerrillamarketing
As much as it's nice to go and enjoy a day at the beach, what's not so great is all the litter that ends up being left behind—but this beach cleanup campaign from Tunisie Telecom offered a special reward when everybody worked together to clean up all the garbage littering the beach.

Tunisie Telecom set up a Wi-Fi hotspot at the beach, but it would only be activated after a certain amount of garbage was weighed in. When the bin was full, free Internet was given out to all. As well as being a great way to preserve the beauty of the beach for future visitors, this is a great way for the telecom company to promote its services in a creative way.