Stella Artois and Matt Damon Urge People to 'Buy a Lady a Drink'

By: Laura McQuarrie - Mar 4, 2015
References: buyaladyadrink & adweek
Stella Artois and Matt Damon want you to buy a lady a drink, but perhaps not in the way you'd expect.

It's been noted that women in the developing world spend over 200,000 hours a day going on journeys to collect drinkable water, so the Buy a Lady a Drink campaign aims to free up their time for other important activities. In partnership with Matt Damon's Water.org, the beer company is asking people to purchase a Stella Artois chalice, which will provide five year's worth of clean water for a person in the developing world. Rather than purchasing its beer, the empty chalice offers a beautiful symbolic gesture of the refreshing drink that someone else will receive.