Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video

By: Megan Facciuolo - Published: • References: cosmopolitan & neatorama
Cosmopolitan teamed up with the Humane Society of New York and put together a persuasive video using cats and abs. If you are an avid Internet user, you have with no doubt seen at least one viral cat video. Cosmo is using the craze to its advantage to promote the good cause of animal adoption. However, it is taking the cat videos to a whole new level by adding men with six packs into the meow mix.

The well-known women's magazine is trying to attract its clientele with what they believe might be a few of their favorite things in this two and a half minute music video. It features shirtless men rapping about "kickin' it with their kitty," doing "kitten crunches" and smoking "catnip cigars."

The three-month-old kittens used in the video (Merlin, Henya and Tony) are all available for adoption. This video is purrfectly executed. Stats for Foxy Feline Adoption Videos Trending: This Year & Warm
Traction: 712 clicks in 26 w
Interest: > 3 minutes
Concept: Cats And Abs
Related: 95 examples / 73 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: frolicking feline tourism ads, seductive kitten photoshoots, and adopted animal photography.