JetBlue's 'Reach Across the Aisle' Encourages People to Come Together

By: Laura McQuarrie - Feb 27, 2016
References: adweek & refinery29
"Reach across the aisle" is a phrase that's commonly used in American politics to represent the divide that exists between opposing parties. In the midst of the 2016 presidential election, JetBlue put this term to good use for a campaign of its own.

Onboard a flight, 150 passengers were told that they were going to be given a free round-trip fare to one of 20 international or domestic destinations. Of course, there was a catch—tickets would only be given out if all the passengers could "reach across the aisle" and come to a completely unanimous decision.

While there is initially a divide in destination choices, there are a series of votes and even some speeches from passengers that eventually leads to everyone agreeing to venture to Costa Rica.