This JetBlue Campaign Asks: "Are You Humankinda?"

By: Laura McQuarrie - Oct 22, 2015
References: jetbluehumankinda & digiday
A new JetBlue campaign asks: "Are you Humankind or Humankinda?" As a company that has always embraced humanity, the question refers to the amount of business that takes over human lives. As JetBlue describes the term, Humankinda can be defined as: "When you are so busy, you feel as if you're losing your humanity."

JetBlue produced a short video to further explore the idea and also hosts a page on Tumblr where people can take a quiz to determine if they are so busy they sometimes forget to be human.

The entire Humankinda campaign is in line with moves people are making to digitally detox and de-stress by temporarily discarding technology, or being mindful to use technology less in life.