Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption

By: Katherine Vong - Published: Nov 22, 2011 • References: & adweek
Shelter Pet Project has released a series of cute and amusing ads to promote pet adoption. Each commercials offers a funny look at how pets may be confused and perplexed by their owners' actions.

Created by Chicago agency Draftfcb, the Shelter Pet Project ads are a cute and offbeat way to promote pet ownership. In one ad, a dog tries to figure out his owner's way of playing hide and seek -- she continuously puts the dog's toys in the same basket. In another clip, a cat curiously watches her owner as she texts all day. In the commercial shown here, a cat is perplexed by how his owner loves playing in the sandbox (he thinks it's a giant outdoor litter box).

To view all the commercials from the campaign or to search for available pets to adop in your area, visit Shelter Pet Project's site. Stats for Perplexed Pet PSAs Trending: Older & Chilly
Research: 5,655 clicks in 234 w
Interest: 3.1 minutes
Concept: Shelter Pet Project
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: twittered pet adoptions, inebriated pet blogs, and 27 approaches to animal rights.