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Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption

By: Katherine Vong - Published: • References: theshelterpetproject.org and adweek
Shelter Pet Project has released a series of cute and amusing ads to promote pet adoption. Each commercials offers a funny look at how pets may be confused and perplexed by their owners' actions.

Created by Chicago agency Draftfcb, the Shelter Pet Project ads are a cute and offbeat way to promote pet ownership. In one ad, a dog tries to figure out his owner's way of playing hide and seek -- she continuously puts the dog's toys in the same basket. In another clip, a cat curiously watches her owner as she texts all day. In the commercial shown here, a cat is perplexed by how his owner loves playing in the sandbox (he thinks it's a giant outdoor litter box).

To view all the commercials from the campaign or to search for available pets to adop in your area, visit Shelter Pet Project's site.