Guayaki Yerba Mate is a Plant-Based Beverage that Boosts Stamina
Meghan Young — January 19, 2015 — Lifestyle
References: guayaki & wellandgood
A lot of younger generations gravitate towards energy drinks such as Red Bull, yet there is an older demographic that are also interested in boosting their stamina, simply without all of the artificial ingredients; enter Guayaki Yerba Mate. This is a beverage that uses a natural plant to achieve a similar level of intensity.
Inspired by a social drink commonly consumed in Argentina, Uruguay and Brazil, Guayaki Yerba Mate follows a rich tradition. Bottled cold, the company writes, "This is basically energizing iced tea." It combines antioxidants and caffeine in a recognizable package that comes in various forms from shots to cans and bottles. Although some of the Guayaki Yerba Mate options can be chock full of sugar, there are other choices that will speak well to health conscious individuals.
Inspired by a social drink commonly consumed in Argentina, Uruguay and Brazil, Guayaki Yerba Mate follows a rich tradition. Bottled cold, the company writes, "This is basically energizing iced tea." It combines antioxidants and caffeine in a recognizable package that comes in various forms from shots to cans and bottles. Although some of the Guayaki Yerba Mate options can be chock full of sugar, there are other choices that will speak well to health conscious individuals.
Trend Themes
1. Plant-based Energy Drinks - There is an opportunity for companies to create plant-based energy drinks that cater to health-conscious customers, inspired by natural drinks from other cultures.
2. Natural Caffeinated Beverages - As more people become health-conscious, there is a trend towards creating natural caffeinated beverages that are free of artificial ingredients, which presents an opportunity for innovation in the beverage industry.
3. Adaptogenic Beverages - There is potential for creating adaptogenic beverages such as Guayaki Yerba Mate that enhance stamina and endurance, which cater to an older demographic looking for a healthier alternative to traditional energy drinks.
Industry Implications
1. Beverage - The beverage industry has an opportunity to innovate by introducing natural, plant-based, and adaptogenic beverages that cater to health-conscious and older demographics.
2. Natural Health and Wellness - The natural health and wellness industry can incorporate natural, caffeinated drinks into their portfolio that enhance stamina and cater to consumers looking for plant-based adaptations of other cultures' traditional drinks.
3. Fitness and Endurance - The fitness and endurance industry can benefit from adaptogenic and natural caffeinated beverages, such as Guayaki Yerba Mate, that enhance stamina and endurance during workouts.
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