Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road

By: Laura McQuarrie - Jul 28, 2015
References: buick & forbes
The consumer search for health and wellness has gone so far, that brands like Buick are reaching out with initiatives like its '24 Hours of Happiness' test drive to boost car sales.

As the name of the test drive suggests, Buick is making it possible for drivers to really get a sense of how one of its models will fit into their life. In contrast to the stress and pressure many consumers feel when returning to a dealership after taking a car for a quick spin, 24 Hours of Happiness gives car shoppers the space to breathe easy.

Beyond being able to take the car for a spin to the local grocery store or to pick up the kids, Buick also arranged for the experience to involve soothing sounds, scents and even a gew yoga techniques to help people relax on the road.