From Solitary Dining Pop-Ups to Summer Gin Gardens

By: Jana Pijak - Dec 4, 2015
These branded experiences for millennials range from sensory gin pop-ups to solitary dining events that encourage one to eat alone rather than with friends. Appealing to millennial sensibilities, these examples are often tech and social media-themed or leave a spontaneous and memorable impression on consumers.

In addition to a myriad of experiential food and beverage pop-ups -- a Croatian mobile bar by champagne brand veuve Cliquot fused gourmet food pairings with the luxe beverage -- other standouts include mobile fashion boutiques like a Middle Eastern pop-up by Kenzo. The bus boutique made morning commutes more exciting with a retail space on wheels as well as a moving cafe and dj booth.

Additional branded experiences that target millennials include a collaborative pop-up motel by Fosters and Airbnb. The branded lodgings were Instagram-worthy while appealing to budget-conscious concert goers at Finland's Provinssi music festival.