Category
Tech
Delegated Interfaces
Trend cluster
Category
Media
Feminization
Communication outlets customize content to female audiences.
3.2
Trend score
Trend
What is the Media Feminization trend?
Media Feminization: New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Trend themes
Themes within the Media Feminization trend
Three behaviours holding the trend together01
Customized Content for Women
As socio-political movements influence surges in feminism and gender equality, businesses are tuning into women-specific issues, needs and interests, offering unique and dynamic content.
02
Niche Social Networks
Exclusive social networks are being favored by niche audiences looking for more authentic connections, catering to everything from motherhood to feminist agendas.
03
Female-Empowering Media
Businesses are challenging societal standards by creating female-focused media which tackles topics ranging from politics to sex, promoting and supplying content geared directly towards women.
Industry implications
What the Media Feminization trend means for industry
Where the trend changes the playbookFor
Media and Entertainment
Media and entertainment industries have the opportunity to create innovative campaigns and movements which provide females a powerful, unique and dynamic audience base.
For
Social Networking
Niche social networks such as LMBang, offer unique opportunities for women to connect on everything from healthcare to fashion, home and lifestyle tips.
For
Advertising and Marketing
The creation of female-empowering content presents businesses with the opportunity to challenge existing societal norms, incorporating sexuality, religion, and lifestyle.
Trend signals
Trend signals for Media Feminization
Trend score 3.2 out of 10, from popularity 55%, activity 32%, freshness 8%.
Popularity55%
Activity32%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Media Feminization trend
4 featured examples from May 6 to Aug 4, 2015CategorySocial Good
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
The Facebook Friend Icon redesign presents an opportunity for other social media platforms to reconsider their visual representation and promote inclusivity.
CategoryPop Culture
Celebrity Feminist Newsletters
The Lena Dunham Newsletter For Young Women Will Launch This Fall
The rise of feminist newsletters presents disruptive innovation opportunities in traditional media channels, including print, television, and radio.
CategoryTech
Female-Focused TV Channels
This New Women's Interest Channel from Vice Focuses on Female Content
Opportunity to create female-focused TV channels and online platforms that cater to women's interests.
CategoryTech
Maternal Web Communities
China's LMBang Social Network is an Online 'Hot Moms Group'
Social media platforms can create exclusive networks for niche audiences to enhance user engagement and satisfaction.
