Communication outlets customize content to female audiences
Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Trend Themes
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Customized Content for Women — As socio-political movements influence surges in feminism and gender equality, businesses are tuning into women-specific issues, needs and interests, offering unique and dynamic content.
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Niche Social Networks — Exclusive social networks are being favored by niche audiences looking for more authentic connections, catering to everything from motherhood to feminist agendas.
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Female-empowering Media — Businesses are challenging societal standards by creating female-focused media which tackles topics ranging from politics to sex, promoting and supplying content geared directly towards women.
Industry Implications
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Media and Entertainment — Media and entertainment industries have the opportunity to create innovative campaigns and movements which provide females a powerful, unique and dynamic audience base.
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Social Networking — Niche social networks such as LMBang, offer unique opportunities for women to connect on everything from healthcare to fashion, home and lifestyle tips.
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Advertising and Marketing — The creation of female-empowering content presents businesses with the opportunity to challenge existing societal norms, incorporating sexuality, religion, and lifestyle.
4 Featured, 35 Examples:
110,175 Total Clicks
Date Range:
May 15 — Aug 15
Trending:
Mild
Consumer Insight Topics:
