Media Feminization

Communication outlets customize content to female audiences

Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
SCORE: 4.3
Mild Top 4 Examples: 2,863 Total Clicks May 15 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechLifestyleSocial Media
Feminist Social Media Logos - The Facebook Friend Icon is Redesigned to Put the Woman First
SCORE: 7.4
V. Hot 2,341 Clicks Pub: Jul 8, 15
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
For years the Facebook Friend Icon featured the silhouette of a man in front of a woman. But in a recent subtle redesign, that is no longer the case. The social media platform now puts the woman in... [More]
Celebrity Feminist Newsletters - The Lena Dunham Newsletter For Young Women Will Launch This Fall
SCORE: 3.9
Untested 175 Clicks Pub: Jul 15, 15
Celebrity Feminist Newsletters
The Lena Dunham Newsletter For Young Women Will Launch This Fall
If you believe nothing is ever TMI (too much information), you should probably sign up for the Lena Dunham newsletter. Anyone who follows the Girls creator on Twitter knows she is an outspoken... [More]
Female-Focused TV Channels - This New Women's Interest Channel from Vice Focuses on Female Content
SCORE: 3.1
Untested 140 Clicks Pub: Aug 4, 15
Female-Focused TV Channels
This New Women's Interest Channel from Vice Focuses on Female Content
VICE created a new female-focused television channel called Broadly that will promote and supply content geared directly towards women. The female-empowering channel is set to launch on August 3,... [More]
Maternal Web Communities - China's LMBang Social Network is an Online 'Hot Moms Group'
SCORE: 2.6
Untested 207 Clicks Pub: May 6, 15
Maternal Web Communities
China's LMBang Social Network is an Online 'Hot Moms Group'
LMBang is a Chinese social network that’s short for La Ma Bang, revealing its purpose as an online community for “hot moms.” Although motherhood plays a big part in what drives... [More]