Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals

By: Laura McQuarrie - Sep 20, 2014
References: operacaotweet.br & adsoftheworld
The 'Tweet Operation' drinking and driving campaign for Não Foi Acidente aims to get people to stop sharing the location with other users on Twitter. Although these are meant to be random checkpoints, giving out this information reduces road safety, as well as helps criminals who are looking to avoid a run-in with law enforcement officials.

Tweet Operation involved setting up fake profiles for criminals, and when the location of a DUI checkpoint was shared on Twitter, these criminals would post replies thanking the individuals for sharing that information. As Não Foi Acidente points out with this campaign, nobody likes to feel like they've been helping out the bad guys.

The subtitles for the Não Foi Acidente 'Operação Tweet' video can be activated on YouTube.