Bar Louie & Coca-Cola Give Away Free Non-Alcoholic Drinks
Grace Mahas — November 18, 2021 — Lifestyle
References: barlouie
In an effort to promote safe, responsible driving, the Original Gastrobar recently joined forces with Coca-Cola to launch a unique designated driver campaign. Now through December 31st, 2021, from 4 pm to close, when a group enters any Bar Louie location, their DD will receive free Coke products all evening long.
The staff have been trained to recognize when a guest is refraining from alcohol due to drinking. If a guest is identified, the server will tell the individual about the program and thank them for their commitment to safety. The manager will then comp all of their non-alcoholic Coke products for the remainder of their visit. I
“The holidays are a special time when families and friends gather and celebrate together,” said Bar Louie CEO Tom Fricke. “Whether you’re out drinking with friends you haven’t seen in a while, or you just need a break from the in-laws, Bar Louie is here for you. And above all, we want our guests to be safe. This partnership with Coca-Cola invites our designated driver guests to join in the fun with alcohol-free beverages as we all celebrate the holiday season.”
Image Credit: Coca-Cola, Bar Louie
The staff have been trained to recognize when a guest is refraining from alcohol due to drinking. If a guest is identified, the server will tell the individual about the program and thank them for their commitment to safety. The manager will then comp all of their non-alcoholic Coke products for the remainder of their visit. I
“The holidays are a special time when families and friends gather and celebrate together,” said Bar Louie CEO Tom Fricke. “Whether you’re out drinking with friends you haven’t seen in a while, or you just need a break from the in-laws, Bar Louie is here for you. And above all, we want our guests to be safe. This partnership with Coca-Cola invites our designated driver guests to join in the fun with alcohol-free beverages as we all celebrate the holiday season.”
Image Credit: Coca-Cola, Bar Louie
Trend Themes
1. Designated Driver Campaigns - Businesses are partnering with non-alcoholic beverage companies to launch designated driver campaigns that promote safe and responsible drinking, creating an opportunity for brands to increase their visibility while promoting safety.
2. Alcohol-free Options - Companies are offering more alcohol-free options to promote responsible drinking and provide alternative choices for customers, creating an opportunity for innovation in beverage development and marketing.
3. Responsible Socializing - The rise of designated driver campaigns and alcohol-free options reflects a growing focus on responsible socializing, creating an opportunity for businesses to align themselves with this trend and build a positive brand image.
Industry Implications
1. Hospitality - Hotels, bars, and restaurants can partner with non-alcoholic beverage companies to launch designated driver campaigns and offer more alcohol-free options, creating a safer and more inclusive environment and appealing to a wider range of customers.
2. Beverage - Beverage companies can develop and market a broader range of non-alcoholic products to meet the demand for alcohol-free options and appeal to the growing market of health-conscious consumers.
3. Transportation - Ride-sharing companies and public transportation companies can partner with businesses to promote designated driver campaigns and offer discounts or rewards to encourage responsible drinking and safe travel.
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