Many people can attest to knowing that drinking and driving is very bad; however, reminders like these TAC Drunk Driving ads have still proven to be very necessary. Ads like these are essential due to the fact that despite an abundance of anti-drunk driving campaigns, many people continue to get behind the wheel after drinking.
These TAC Drunk Driving ads were done by advertising agency Grey in Melbourne, Australia. The text included in each of the two ads, "One more in the bar. One more in the ground. If you think you're over the limit you probably are," is a necessary morbid reminder.
The creative decision to have drinks engulfing street signs and electrical poles makes these ads even more hard-hitting and effective.
Stats for Engulfing Beverage Reminders
Trending: Older & Chilly
Research: 1,713 clicks in 260 w
Interest: 1.8 minutes
Concept: TAC Drunk Driving Ads
Related: 43 examples / 33 photos
Segment: Males, 18-55+
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