Branded Patriotism

Brands adopt a historically inspired aesthetic for national pride

Implications - Brands often use seasons and holidays as opportunities to connect with consumers. In terms of patriotic festivities, many American brands are focusing on the collective memory of the nation's past. Not only does this approach capitalize on consumers' national pride and nostalgia, it's also a way for brands to cultivate a public image that's likable and down-to-earth.
SCORE: 4.4
Mild Top 4 Examples: 8,202 Total Clicks Jun 14 - Jun 15
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Consumer Insight Topics: MarketingLifestyleFoodPrint
Patriotic Whiskey Bottles - Pendleton's Blended Whiskey Honors Past and Present Soldiers
SCORE: 4.6
Warm 1,916 Clicks Pub: Apr 13, 15
Patriotic Whiskey Bottles
Pendleton's Blended Whiskey Honors Past and Present Soldiers
As a premium blended whiskey, Pendleton is releasing a limited edition bottle that will help to raise funds for Wrangler National Patriot, a program that supports men and women who are actively... [More]
Nutty President Campaigns - Mr. Peanut's Independence Day Campaign Wants You as a Founding Father
SCORE: 5.4
Mild 1,118 Clicks Pub: Jul 3, 14
Nutty President Campaigns
Mr. Peanut's Independence Day Campaign Wants You as a Founding Father
In a quirky Independence Day campaign to honor America’s founding fathers on the 4th of July, Mr. Peanut wants to thank modern-day Americans who happen to share the same name as figures like... [More]
Monetary Trifole Logos - This American Money Adidas Logo Celebrates a Collaboration with Wish
SCORE: 3
Mild 3,576 Clicks Pub: Jun 8, 14
Monetary Trifole Logos
This American Money Adidas Logo Celebrates a Collaboration with Wish
Adidas Original recently released a newly amped up Adidas logo to celebrate the sportswear brand’s collaboration with sneaker boutique, Wish. Patriotic sneaker retailer Wish, based in Atlanta,... [More]
Peculiar President Ads - This Funny Snickers Chocolate Ad Shows How Hunger Changes You
SCORE: 2.9
Untested 1,592 Clicks Pub: Jul 5, 14
Peculiar President Ads
This Funny Snickers Chocolate Ad Shows How Hunger Changes You
This funny ad for Snickers chocolate is bizarre and intriguing, featuring an image of Abraham Lincoln looking an awful lot like Pinocchio. The ad really doesn’t make much sense until you read... [More]