De-Genderizing Geeky

Nerdy accessories illustrates a move toward gaining mass market recognition

Implications - With consumers becoming more confident in expressing their views, preferences for products beyond those tailored to a specific gender are emerging, opening up the door for more androgynous designs. By infusing stereotypical male references into female-catered products, brands aim to expand traditionally gendered products to a wider market audience. This illustrates a growing need to develop product recognition beyond its intended consumer demographic.
SCORE: 5.8
Hot Top 6 Examples: 214,085 Total Clicks Jan 13 - Jan 14
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Consumer Insight Topics: Pop CultureFashionJewelry
DIY Scrap Electronic Bracelets - This Neat DIY Electronic Bracelet is Great for Gadget Loving Girls
SCORE: 6.9
Viral 48,346 Clicks Pub: Jun 5, 13
DIY Scrap Electronic Bracelets
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SCORE: 6.3
V. Hot 37,759 Clicks Pub: Jul 18, 13
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SCORE: 4.9
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SCORE: 5.1
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SCORE: 3.9
Warm 8,463 Clicks Pub: Aug 27, 13
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