There are few companies that can say they receive positive feedback more often than not, but the Victorinox Companion For Life ad campaign proves that there are some. In this case, the print ads have been directly inspired by the appreciation letters that come through the mail. Upon learning about all the amazing 'saved at the last minute' moments this pocket tool has been apart of, Zurich-based ad agency Spillmann/Felser/Leo Burnett decided to use them in the campaign.
From fixing a train wheel brake to saving fishermen and even dislodging a pencil from a grand piano, the Victorinox Companion For Life ad campaign offers some entertaining stories that will encourage people to keep a Victorinox pocket tool on them at all times. It was art directed by Pablo Schencke and Matthias Fürst.
Stats for Appreciation Letter Ads
Trending: Older & Mild
Research: 4,370 clicks in 178 w
Interest: 2.3 minutes
Concept: Victorinox Companion For Life
Related: 46 examples / 35 photos
Segment: Males, 18-55+
Comparison Set: 17 similar articles, including: child-frightening toy ads, friendly gibe ads, and double vision ads.
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