The G-Star RAW Spring/Summer 2013 commercial features musical sensation Skrillex. The whimsical video titled 'The Art of Raw’ deconstructs the process of creating denim set against the backdrop of a heavy Skrillex soundtrack.
The video is an intense video compilation of fabrics coming together and formulating a well-constructed garment. G-Star is a label known for its impeccable attention to detail and refined casualwear for men. The contemporary brand decided to opt for an unconventional campaign to showcase its latest collection. The G-Star RAW 2013 line-up is denim-laden and filled with custom craftsmanship.
The G-Star RAW Spring/Summer 2013 campaign featuring Skrillex is bold, modern and will be a fan favorite for music lovers and fashion forward men alike.
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Trending: Older & Average
Research: 1,140 clicks in 170 w
Interest: > 3 minutes
Concept: G-star Raw Spring/summer 2013
Related: 111 examples / 85 photos
Segment: Males, 18-55+
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