Superstar

Huggies 'Best Seat in the House' Campaign Highlights Brand Quality

By: Katherine Vong - Published: • References: campaignbrief & popsop
Babies have to wear their diapers all day long, seven days a week, and the Huggies 'Best Seat in the House' commercial reminds mothers of that fact.

The Huggies 'Best Seat in the House' ad is a 30-second TV spot developed by Ogilvy & Mather Sydney and Mindshare that reminds the viewer that aside from the other many places a baby will sit during the day -- such as the car seat, shopping cart seat and sofa -- he is always in his diaper. Because he must be in his diaper, or 'nappie,' all the time, moms should take care to use Huggies Nappies in conjunction with Huggies Baby Wipes.

Launched by Kimberly-Clark Australia as part of a larger campaign promoting the Huggies Nappies brand and Huggies Baby Wipes, the commercial reminds mothers of Huggies' superior quality and comfort by building an emotional connection. Stats for All-Day Diaper Commercials Trending: Older & Mild
Traction: 919 clicks in 129 w
Interest: > 3 minutes
Concept: Huggies Best Seat In The House
Related: 65 examples / 50 photos
Segment: Neutral, 0-12
Comparison Set: 24 similar articles, including: denim diapers, badass baby gear, and 21 diapers innovations.