The Hi-Fi Klubben Campaign Captures Music in Visual Art

By: Leslie Chen - Published: Feb 19, 2013 • References: & adsoftheworld
The amazing feeling of hearing your favorite song can be summarized down to the images in the Hi-Fi Klubben campaign. Colorful and full of movement, these print ads are high-energy art that extend not only to your eyes but also all the way to your ears and heart.

Created by advertising agency Involve! from Oslo, Norway along with Creative Director Jorgen Marthinsen, the Hi-Fi Klubben ads are aimed at promoting the electronics they offer. Each image features a collage-like collection of different objects like speakers, musical notes and champagne spilling out of body parts like an eye, ear and heart. The Hi-Fi Klubben print ads capture that intense feeling one gets when hearing an amazing song played at top volume.

Artistic while clearly sending its message, the Hi-Fi Klubben campaign is the perfect illustration of a good time. Stats for Collage-Like Audio Ads Trending: Older & Mild
Research: 1,035 clicks in 170 w
Interest: 1 minutes
Concept: Hi-Fi Klubben
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
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