The CNBC-E Turkey Series campaign likens the news channel to sitcom and drama tv shows. A bold move, some might say, it shows real life events in the world can be as entertaining as television, especially when aired on television. In this case, the print ads compare Kate Middleton's royal relationships to 'How I Met Your Mother,' Hilary Clinton's conversations to 'Gossip Girl' and presidential meetups to 'Two and a Half Men.'
Conceived and executed by Rafineri & Istanbul, an ad agency based in Istanbul, Turkey, the CNBC-E Turkey Series campaign may offend some, but they are geared towards youth who will take them in with a good-natured laugh. It was art directed by Can Guven with creative direction by Ayse Bali, Orkun Demirelli and Ufuk Uslu.
Stats for Sitcom-Inspired News Ads
Trending: Older & Average
Research: 1,714 clicks in 178 w
Interest: 1.1 minutes
Concept: CNBC-E Turkey Series Campaign
Related: 35 examples / 27 photos
Segment: Neutral, 12-35
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