The Playtex Binky Campaign Targets 'Difficult Little People'

By: Meghan Young - Published: Jan 9, 2013 • References: greyhealthypeople & ibelieveinadv
The babies featured in the Playtex Binky campaign could easily be inducted into the Hells Angels gang. It is of no consequence that they can probably not walk, just plop them into a mini Harley Davidson and see them vroom around as ferociously as a bearded and bandana'd grown man. Granted, the use of this binky may subdue them long enough to steer them clear of such a hard life.

Targeting 'difficult little people,' as stated on in the tag line, the Playtex Binky campaign was conceived and executed by Grey Healthy People, an ad agency based in the United States. Absolutely adorable thanks to the appearance of full body tattoos, piercings and unlimited attitude, the print ads are made to grab people's attention immediately. It was art directed by Ning Li. Stats for Tattooed Baby Ads Trending: Older & Buzzing
Research: 17,843 clicks in 176 w
Interest: 2 minutes
Concept: Playtex Binky Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 0-4
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