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The Multi Media Est campaign shows that while advertising is essential to the success of business, if not executed to the best of one's abilities, it can be a waste of valuable money.

Instead of slapping a slogan and image together, Multi Media Est demonstrates that marketing must be honed and nurtured just like a small child. Certain taglines for the ads include: 'In no time, he'll be a strong and handsome ad,' and, 'Before you know it she'll be a tall and beautiful ad.' These advertisements reveal the importance of marketing as not just a small aspect of business.

Conceived by Berlin-based ad agency Saatchi & Saatchi, the Multi Media Est campaign sets the standard for successful ads, and aims to bring marketing to the forefront of the business agenda.