As soon as a younger woman is seen on the arm of a much older man, people make the quick stereotypical judgement that she's a gold digger; the Orion Medical campaign sees it another way. Instead of giving such women an Anna Nicole Smith complex, it suggests that they are simply attracted to them for their experience and, thanks to Orion, their revived sexual prowess.
The Orion Medical campaign was conceived and executed by Script, an ad agency based in Rio de Janeiro, Brazil. The happy albeit oddly paired couples featured in the print ads were captured by photographer Diego Mello of Vega Img. These images will catch people's attention immediately.
The Orion Medical campaign was art directed by Marcos Siqueira with creative direction by Ricardo Real and copy by Fábio Penedo.
Stats for Mismatched Couple Ads
Trending: Older & Average
Research: 1,804 clicks in 170 w
Interest: 1.5 minutes
Concept: Orion Medical Campaign
Related: 46 examples / 35 photos
Segment: Males, 35-55+
Comparison Set: 17 similar articles, including: fantastical voyage ads, punch-worthy car crash ads, and quirky designer posters.
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