Fairytale fashion illustrates a consumer demand for imaginative living
Implications - In attempts to detach themselves from the harsh realities of everyday life, consumers are looking to whimsical elements to add imaginative qualities to their existence. With real world situations often becoming too overbearing, consumers are turning to fairytale features as a way to add fictional aspects to their lives. This illustrates the growing need for consumers to express creativity in a way that is acceptable within society.
Trend Themes
1. Whimsical Fairytale Fashion - Fashionistas are looking for the next big thing and designers can create distinct and magical collections through the use of fairytale-like fashion inspired by fictional aspects.
2. Ethereal Sequinned Fashion - Luxurious sequin details are in high demand for the sophisticated woman and designers can create high-end fashion collections inspired by magical ethereal aesthetics.
3. Futuristic Fairytale Editorials - The use of bright and colorful fairytale depictions of surreal images in fashion marketing is an emerging trend that can create an intriguing and captivating message for designer brands.
Industry Implications
1. Fashion - Fashion is embracing whimsical, fairytale-inspired design concepts and aesthetics for high-end, trendy collections for the modern and sophisticated woman.
2. Marketing - The use of the fairytale theme is an innovative way for businesses to communicate their brand identity and make their brand more appealing to customers looking for an imaginative escape from the realities of their everyday life.
3. Design - Design professionals can use new materials, technology and creativity to come up with unique fairytale-inspired ideas that tap into the popular and growing demand for whimsical fashion and imaginative living.
8 Featured, 66 Examples:
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Date Range:
Jan 13 — Jan 14
Trending:
V. Hot
Consumer Insight Topics:
