The formula for luxury lingerie lines looking to make a splash with a new campaign is simple: combine an unusual setting with one of the world's top models and an avant-garde photographer, which is precisely what the the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign does with high-minded style.

The Crystal Renn Agent Provocateur Spring/Summer 2013 campaign was shot by French photographer Olivier Zahm, perhaps best known for his work at French culture and fashion trendsetter Purple Magazine. Zahm photographs Renn in a distinctly 70s gas station, the 26-year-old American bombshell exuding a powerful, upper-class sexuality.

The most indelible image in the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign sees the Florida native in a pink and yellow-flecked outfit, head cocked to the side, her hands loosely gripping a remote-controlled monster truck. The shot is playful, mischievous, and lighthearted -- everything you want in (and out of) lingerie.