The Crystal Renn Agent Provocateur Spring 2013 Campaign Beams

By: Jordan Sowunmi - Published: • References: agentprovocateur & selectism
The formula for luxury lingerie lines looking to make a splash with a new campaign is simple: combine an unusual setting with one of the world's top models and an avant-garde photographer, which is precisely what the the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign does with high-minded style.

The Crystal Renn Agent Provocateur Spring/Summer 2013 campaign was shot by French photographer Olivier Zahm, perhaps best known for his work at French culture and fashion trendsetter Purple Magazine. Zahm photographs Renn in a distinctly 70s gas station, the 26-year-old American bombshell exuding a powerful, upper-class sexuality.

The most indelible image in the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign sees the Florida native in a pink and yellow-flecked outfit, head cocked to the side, her hands loosely gripping a remote-controlled monster truck. The shot is playful, mischievous, and lighthearted -- everything you want in (and out of) lingerie. Stats for Gas Station Pin-Up Pictorials Trending: Older & Warm
Traction: 5,864 clicks in 83 w
Interest: 2.8 minutes
Concept: Crystal Renn Agent Provocateur
Related: 90 examples / 69 photos
Segment: Neutral, 12-55+
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