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Anti-Sugar

Brands ditch sugar for plant-based sweeteners to satisfy healthy consumers

Implications - Responding to the booming health product market, brands are turning to plant-based sweeteners like stevia and xylitol to deliver products that satisfy consumer demand for low calorie choices. Costing significantly less than traditional sugar or artificial sweeteners for brands to use in products, the natural sweeteners are being used as an ecological option for health-conscious consumers to maintain preferences for sweet indulgences without guilt.
Workshop Question - What consumer desire would a sugar-free offering from McCormick fulfill? What sugar alternative best pairs with that intention?
Trend Themes
1. Plant-based Sweeteners - Brands are ditching sugar for plant-based sweeteners like stevia and xylitol, creating opportunities for natural and low calorie products.
2. Sugar-free Alternatives - Consumers seeking healthy alternatives are driving the demand for sugar-free products, creating opportunities for companies to offer new and inventive sugar-free snacks, sweets and drinks.
3. Functional Ingredients - Consumers are seeking out prebiotic and vitamin-enriched products, creating opportunities for brands to offer health-focused snacks and drinks.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage the trend towards natural and functional ingredients to develop and market new, healthier products.
2. Health and Wellness - Companies in the health and wellness industry can take advantage of the demand for sugar-free products to create new and innovative products that cater to consumers' dietary needs.
3. Consumer Goods - Consumer goods companies can tap into the trend towards plant-based sweeteners and sugar-free alternatives to offer new products that appeal to health-conscious consumers.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
121,789 Total Clicks
Date Range:
Jan 14 — May 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sugar-Free Ice Creams
Sugar-Free Ice Creams
Denada Makes Creamy, Indulgent, Guilt-Free Frozen Desserts
Recently, the ice cream category has been upended with a focus on better-for-you formulas that spotlight high-protein, low-calorie and free-from ingredients—Dedana is now introducing itself as a... MORE
Honey-Filled Chocolates
Honey-Filled Chocolates
Heavenly Organics' Chocolate Honey Patties Boast Two to Four Ingredients
In addition to being a producer of 100% Organic Raw Honey, Heavenly Organics also specializes in creating sweet snacks. Heavenly Organics’ Chocolate Honey Patties are made with an... MORE
Sugar-Free Electrolyte Beverages
Sugar-Free Electrolyte Beverages
Propel Water Vitamin Boost Contains No Artificial Sweeteners
Propel Water was originally launched in the year 2000, and now consumers are being treated to a new line of functional, flavored electrolyte beverages called Vitamin Boost. These vitamin-boosted... MORE
Sugarless Cold Pressed Juices
Sugarless Cold Pressed Juices
The Naked Juices Offer Full Health Benefits Without Preservatives
Naked juice and food brand has released a line of cold pressed juices that are full of flavor and healthy benefits without added sugar or preservatives. The transparent branding by the company... MORE
Prebiotic Plant-Based Sweeteners
Prebiotic Plant-Based Sweeteners
Plant-Based Artisan's 'Vegan Honea' is Orange Blossom-Infused
Consumers who are looking to avoid honey are able to enjoy a range of inventive plant-based sweeteners that are prepared from everything from dates and apples to coconut and even 100% sweet potato.... MORE
Teeth-Cleaning Confections
Teeth-Cleaning Confections
Zollipops' Sugar-Free Treats Promote a Clean and Healthy Mouth
Sugar-laden candies like taffy, lollipops and chewy drops have the potential to contribute to tooth decay, but Zollipops’ sugar-free treats promise to actually make one’s teeth healthier.... MORE
Keto-Friendly Chocolate Chips
Keto-Friendly Chocolate Chips
Explorado Market Created Ultra-Clean, Free-From Keto Chocolate Chips
Explorado Market created a pack of Keto Chocolate Chips that are ultra-clean and have the potential to satisfy more than those who are following a strict ketogenic diet plan. Those who adhere to a... MORE
Sugarless Prebiotic Sweeteners
Sugarless Prebiotic Sweeteners
'PrebioSweet' is a Sugar-Free Sweetener for the Digestive System
‘PrebioSweet’ is the name of a sugar-free sweetener that claims to be 10 times sweeter and healthier than common refined white sugar, since it is also loaded with prebiotics in order to... MORE

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