Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Product Personification

Utilizing cartoon imagery creates a youthful connection with consumers

Implications - The emergence of cartoon-like product packaging signifies a turn toward more youthful marketing techniques. Character-based branding allows companies to connect with consumers utilizing humor and nostalgic imagery. These personified designs illustrate how playful packaging can create more of an approachable product.
Trend Themes
1. Cartoon-like Product Packaging - The emergence of cartoon-like product packaging signifies a turn toward more youthful marketing techniques, allowing companies to connect with consumers utilizing humor and nostalgic imagery, creating opportunities for playful packaging.
2. Personification of Inanimate Objects - Personification of inanimate objects tends to be a successful scheme for selling products as seen in Seeds of Happiness packaging strategy, where they engage all sorts of people, providing opportunity for creating lively mascots of products.
3. Illustrated Products - Illustrated products like Kleenex Original Seasonal packaging and illustrated coffee cups create products with adorable imagery that engages customers, providing opportunities for the products to become social media friendly.
Industry Implications
1. Product Packaging Industry - The product packaging industry should consider more youthful marketing techniques and personification of inanimate objects to enable companies to connect with consumers utilizing humor and nostalgic imagery, creating opportunities for playful packaging.
2. Fashion Accessories Industry - The fashion accessories industry can consider the personification of inanimate objects to create quirky designs on accessories, enabling the creation of products that merge sculptural details with minimalist forms, catering to consumers looking for unique and creative designs.
3. Illustration Industry - The illustration industry has opportunities to create illustrated products like illustrated coffee cups that not only decorates the product's exterior, but also helps raise funds for charity, creating a new method of raising money for charities that reach a wider population.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
1,262,469 Total Clicks
Date Range:
Jan 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Blabbermouth Biscuit Branding
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
One very good strategy for getting your chatty coworker to stop talking—at least very briefly—is to offer her something to eat. Bla-Bla Cookies packaging captures this technique in a... MORE
Personified Peanut Branding
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
Nuts for Snack packaging employs a technique that you could not successfully use in the meat industry, but it works very well here. These particular goods are varieties of nuts, and they have been... MORE
Personified Statement Accessories
Personified Statement Accessories
These Nino Cubinishvili aka Chubika Designs Defy Convention
Boasting 3D human faces, these Nino Cubinishvili aka Chubika accessory designs defy convention. Based in Tbilisi, Georgia, the visionary designer creates personified belts, handbags and bracelets... MORE
Pudgy Cartoon Pouches
Pudgy Cartoon Pouches
Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
Branding can affect consumers in a broad range of different ways, largely relevant to the function of the product—naturally. Kleenex Original Seasonal packaging has the capacity to charm with... MORE
Illustrated Coffee Cups
Illustrated Coffee Cups
Artist Miguel Cardona Draws on To-Go Cups for Charity
The common coffee cup has been given an artistic face lift thanks to a illustrator and professor of design, Miguel Cardona; his illustrated coffee cups not only decorates the vessels mundane exterior,... MORE
Personified Nut Packaging
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Personification of inanimate objects tends to be a successful scheme for selling just about anything. You can see it in action as part of the new Seeds of Happiness packaging strategy. The product... MORE

Related Examples

Refillable Stainless Steel K-Cups
Refillable Stainless Steel K-Cups
The Ekobrew Elite Cup is Environmentally Consious
Sleek Pragmatic Beverage Warmers
Sleek Pragmatic Beverage Warmers
The Thermo Kettle Jug Keeps Your Coffee Steaming Hot
Cross-Cultural Teapots
Cross-Cultural Teapots
Sucabaruca Coffee Set Embodies a Rich Blend of International Inspirations
Sardonic Motivational Caffeine Mugs
Sardonic Motivational Caffeine Mugs
The Keep Calm and Caffeinate Mug Reminds You to Take It Easy
Humorous Couple Coffee Cups
Humorous Couple Coffee Cups
Know Who's Right in Every Fight with These Hilarious Couple Mugs
Anti-Allegiance Coffee Programs
Anti-Allegiance Coffee Programs
The DC Disloyalty Card Encourages Venturing Outside of Starbucks
play_circle_filled Social Network Coffee Deliveries
Social Network Coffee Deliveries
The Starbucks Tweet a Coffee Program Brings Java to Your Friends
Winged Crime-Fighter Mugs
Winged Crime-Fighter Mugs
The Bat Mug Lets You Drink Coffee Just Like Superheroes Do
Instant Soup Machines
Instant Soup Machines
This Marukome Miso Soup Maker Produces Hot Bowls with the Push of a Button
Rhinestone Bird Claw Accessories
Rhinestone Bird Claw Accessories
The Eagle Claw Rings Make a Daring and Bold Statement
Fashionably Spooky Accessories
Fashionably Spooky Accessories
The SHANKA S.Kull Ring Collection Embraces a Scary Style Aesthetic
Abstract Art Accessories
Abstract Art Accessories
The Estefania Cortes Harker Autumn/Winter 2013/2014 Collection
3D Geometry Accessories
3D Geometry Accessories
These Lamat Handbag Designs Embody a Conceptual Visual Aesthetic
Fantasy-Inspired Earrings
Fantasy-Inspired Earrings
These Elf Ear Cuffs are Fun and Whimsical Ear Accessories
Laser-Cut Highlighter Accessories
Laser-Cut Highlighter Accessories
The Neon Punch Clutch from Shop Devour Makes a Bold Statement
Angular Dining Decor
Angular Dining Decor
The Concrete Tableware Collection by Vido Nori is Geometry-Infused
Embossed Pharmaceutical Branding
Embossed Pharmaceutical Branding
Attila Acs' Medicine Packaging is More Eye-Catching Than Clinical
Retro Baseball Branding
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
Adoringly Doodled Branding
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Peacocking Beverage Branding
Peacocking Beverage Branding
Bellacock Cocktail Packaging Entices with a Coat of Vivid Color
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
Mousy Pet Food Marketing
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
Iconic Ingredient Branding
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Bearded Biscuit Branding (UPDATE)
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
Card-Wrapped Confectionery
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
Stacked Snack Branding
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
Minimalist Foodie Packaging
Minimalist Foodie Packaging
Bvd's Designs Showcased Most Used Ingredients Chopped and Sliced
Sweet Sophisticated Sanitary Goods
Sweet Sophisticated Sanitary Goods
Smartas Toilet Paper Packaging Applies Fun to the Mundane
Cute Cutout Branding
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
Accordion Sandwich Containers
Accordion Sandwich Containers
Eat & Go Packaging Can Be Conveniently Compressed with Every Bite
Technicolor Textile Packaging
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
Bear-Faced Candy Branding
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
Monkey Business Branding
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
Inflated Brand Identities
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
Coin-Topped Canisters
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
Whimsical Ape Kleenex Boxes
Whimsical Ape Kleenex Boxes
The King Kong Tissue Box is Both Hilarious and Scary
Personified Noodle Branding
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
Farm-Inspired Kleenex Covers
Farm-Inspired Kleenex Covers
The 'Musha Musha Tissue Case' Redefines the Household Sanitary Napkin
Discerning Llama Packaging
Discerning Llama Packaging
Parker Williams Crafts Side-Splitting Branding for Tesco
Sentimental Snack Packaging
Sentimental Snack Packaging
Cobs Popcorn Bag Expresses Unabashed Adoration for the Snack it Holds
Clever Tissue Cartons
Clever Tissue Cartons
Kleenex Desktop Companions Bring Delightful Decor to Disposable Products
Pinched Kleenex Containers
Pinched Kleenex Containers
These Kontextur Tissue Box Covers Encourage an Easy Grab
Busy Snack Branding
Busy Snack Branding
Active Packs Packaging Alludes to High-Energy Food
House-Shaped Kleenex Boxes
House-Shaped Kleenex Boxes
The CASA Tissue Cover Appears to Have a Smoking Chimney
Candy Stripe Snack Packaging
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
Squeezable Snack Branding
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
Upright Kleenex Cases
Upright Kleenex Cases
The 'Stand! Tissue Box' Alters Napkins' Orientation
Creepy Couture Collections
Creepy Couture Collections
The 8EME AW 2012 Line Attracts and Inspires
Sophisticated Snack Packaging
Sophisticated Snack Packaging
Vim Popcorn is Wrapped to Suit the Eco- and Calorie-Conscious
Fail Whale Tissues
Fail Whale Tissues
The Whale Tissue Holder Has a Clever Kleenex-Spurting Design
Deceptive Palatable Packaging
Deceptive Palatable Packaging
The Kleenex Dessert Boxes Look Sickeningly Sweet
Sweet Snack Packaging
Sweet Snack Packaging
'Breakfast' by Niklas Hessman Makes Oatmeal Cool
Anatomical Desert Accessories
Anatomical Desert Accessories
This Ayaka Nishi Spine Bracelet is Made from Coyote and Snake Bones
Fruity Kleenex Boxes
Fruity Kleenex Boxes
Limited Edition Tissues for Target by Hiroko Sanders