Product Personification

Utilizing cartoon imagery creates a youthful connection with consumers

Implications - The emergence of cartoon-like product packaging signifies a turn toward more youthful marketing techniques. Character-based branding allows companies to connect with consumers utilizing humor and nostalgic imagery. These personified designs illustrate how playful packaging can create more of an approachable product.
SCORE: 5.2
Warm Top 6 Examples: 237,350 Total Clicks Jan 13 - Sep 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Blabbermouth Biscuit Branding - Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
SCORE: 6.6
V. Hot 163,316 Clicks Pub: Jan 29, 13
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
One very good strategy for getting your chatty coworker to stop talking—at least very briefly—is to offer her something to eat. Bla-Bla Cookies packaging captures this technique in a... [More]
Personified Peanut Branding - Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
SCORE: 5.3
Warm 57,323 Clicks Pub: May 3, 13
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
Nuts for Snack packaging employs a technique that you could not successfully use in the meat industry, but it works very well here. These particular goods are varieties of nuts, and they have been... [More]
Personified Statement Accessories - These Nino Cubinishvili aka Chubika Designs Defy Convention
SCORE: 4.4
Warm 5,594 Clicks Pub: Oct 12, 13
Personified Statement Accessories
These Nino Cubinishvili aka Chubika Designs Defy Convention
Boasting 3D human faces, these Nino Cubinishvili aka Chubika accessory designs defy convention. Based in Tbilisi, Georgia, the visionary designer creates personified belts, handbags and bracelets... [More]
Pudgy Cartoon Pouches - Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
SCORE: 5.2
Warm 3,409 Clicks Pub: Dec 24, 13
Pudgy Cartoon Pouches
Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
Branding can affect consumers in a broad range of different ways, largely relevant to the function of the product—naturally. Kleenex Original Seasonal packaging has the capacity to charm with... [More]
Illustrated Coffee Cups - Artist Miguel Cardona Draws on To-Go Cups for Charity
SCORE: 4.8
Mild 1,569 Clicks Pub: Sep 16, 14
Illustrated Coffee Cups
Artist Miguel Cardona Draws on To-Go Cups for Charity
The common coffee cup has been given an artistic face lift thanks to a illustrator and professor of design, Miguel Cardona; his illustrated coffee cups not only decorates the vessels mundane exterior,... [More]
Personified Nut Packaging - Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
SCORE: 3.4
Mild 6,139 Clicks Pub: Sep 27, 13
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Personification of inanimate objects tends to be a successful scheme for selling just about anything. You can see it in action as part of the new Seeds of Happiness packaging strategy. The product... [More]