The images in the Oral-B Stages campaign may seem disturbing at first, but when paired with its tag line, it all begins to make sense. It is not saying that with an Oral-B Stages toothbrush a baby will gain adult-like strength. Instead, it reads, "For you to brush your baby’s teeth." It shows how a parent will be able to better brush their baby's teeth with this particular product.
Created by Sao Paolo-based ad ageny Publicis, the Oral-B Stages campaign demonstrates just how natural brushing their children's teeth will feel for parents, not to mention for the child as well. The campaign was art directed by Antonio Correa with photography by Marcos Lopez and retouching by Arizona.
Stats for Adult-Armed Baby Ads
Trending: Older & Chilly
Research: 1,030 clicks in 207 w
Interest: 1.1 minutes
Concept: Oral-B Stages Campaign
Related: 35 examples / 27 photos
Segment: Neutral, 0-55
Comparison Set: 13 similar articles, including: premature attendance ads, watercolor makeup ads, and logo tattoo ads.
Adult-Armed Baby Ads
More Stats +/-
Watercolor Makeup Ads
Premature Attendance Ads
Logo Tattoo Ads
Comic-Inspired Zit Ads
Transforming Vehicle Ads