Adorable Baby Ads
The Gerber 'United Babies' commercial is definitely one to watch out for, especially if you're baby crazy and adore all little infants and their cute dimply faces.
Implications - The use of babies in media is part of a broader approach known as the heartstrings angle. The ideals associated with childhood, like innocence and playfulness, appeal to a broad range of people, so the use of these images is ideal. Companies that advertise with the heartstrings angle with babies, animals and other adorable elements popular among consumers effectively excite consumer interest.