The Renault Red Is Dead ad campaign is a funny and friendly gibe at Ferrari's signature color. It celebrates beating Ferrari two years in a row at Formula One, a brand that has become synonymous with the races. Nevertheless, it was the Red Bull Racing team, equipped with a Renault engine, that won the F1 Constructors’ World Championship.
Playfully put together by Publicis Conseil, an ad agency based in Paris, France, the Renault Red Is Dead ad campaign reminds people that Renault is also a leading brand in Formula One by turning iconic red items such as ketchup, lipstick and the British phone booth yellow. Art directed by Yves-Eric Deboey with creative direction by Olivier Altmann, it was shot by David Gill.
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